Walmart, the world’s largest retailer, operates 8400, has over 2 million employees and handles over 200 million customer transactions every week. The company invests heavily to ensure that it manages information effectively in all areas of the business. To what extent has managing information effectively become the key to being market leader? Justify your answer with reference to Walmart and other organisations you know.
Becoming a market leader is clearly an ambitious, attractive aim and can be found in a business’s mission statement. Managing information effectively is evidently a critical factor to this. This is because if information is managed poorly tasks may not be completely as they should be, there may be organisational issues and staff may not be used as efficiently as possible. This may lead to the business losing out on vital time and money. For businesses to run and expand effectively, it needs to manage its information properly. Walmart operates with 8400 staff which will lead to huge amounts of information. Modern technology could be an appropriate way to store this.
The size of the business may determine the importance of managing information, however at all scales it is still important. With smaller businesses such as new entrepreneurs operating as sole traders may not have as much information to manage in comparison to Walmart. It may have other, more important needs such as market penetration, or building up a loyal client base before efficient ways of storing information becomes so vital. However, all areas of business require a dorm of information management. E.g when discussing market penetration a list of competitors and market sizes would be considered important and therefore would need managing. This shows to be a market leader all aspects of a business needs to be well managed. If not, there could be problems eg if the quality of the business drops, this may be linked to poor information management. A business may struggle to succeed without relevant information at hand, though it could be argued information management solely achieves a leading market position as there are so many other factors to consider.
Communication is also an important aspect of managing information. A business with good communication between employees will be able to manage its affairs and information effectively, which could lower the level of mistakes. As Walmart is such a big company, it is important for it to have a clear path of communication. E.g managers to ensure the needs of each department are being met. Having better manages information will help HR to achieve higher capacity utilisation. It will also help to delegate tasks with the relevant information to ensure these tasks are delegated to those most appropriate for them.
The organisational structure depends on where that business is centralised or decentralised. Large businesses such as Walmart are known to use decentralised structure due to the large scale of the business. This would include employing senior management teams help to break down the barrier of communication and can also help motivate their staff as they are responsible for their needs and the information that comes with that. As Walmart is such a big business, it invests heavily on managing information so it is likely to have a high number of staff with the authority to ensure employees are meeting targets and aiming towards their corporate objectives. Phones 4 U classify communication very important as they even banned emails in order to get the employees to speak verbally to one another. They found this reduced the number of misunderstandings and therefore improved the business efficiency. Communication could be argued the most important aspect of the business as it is so vital in running a business effectively, however without the use of information management, a businesses would still undoubtedly struggle to expand accordingly.
Information management can help greatly with a business’s cash flow when considering distribution, bills and money owed. It can also help a business to manage their stock and raw materials which links to efficiency. Having this information well organised can make it easier to understand spread sheets explaining stock levels and sales which in hand will help the business to trade accordingly. However even if a company is managed well internally, if the products of that business are of a low demand then the company regardless, may still make a loss of less of a profit. Although, it could be argued that the managing of information will prevent this from happening anyway, as this could lead to important market research finding patterns, trends and gaps in the market preventing the chance of low demand from happening.
In conclusion, managing information is a crucial part of a business as it can help expand the businesses by providing relevant quantitive and qualitative data to help support important decisions. However, even if the information management is of a high quality, without good communication and management teams, good information management will have little effect. Therefore managing information appropriately is a must, but it is not the sole reason to the success of a business as there are too many other significant factors that play such an important role.